teike-asselbergs

=Orgacom origins=

Teike Asselbergs and Elias Tieleman are graduated artists (Rietveld Academy and Sandberg Institute, Amsterdam) and work together in their initiative Orgacom:[| www.orgacom.nl] (Dutch/English). Teike Asselbergs (born in 1973, Amersfoort, The Netherlands). Email: asselbergs@orgacom.nl At present Teike is living in Istanbul and doing a Ph.D./DBA at the department of Critical Organisational Studies of the University of Humanistics in Utrecht, The Netherlands. Her research focuses on the dialogue between artists and people in organisations. Elias Tieleman was a classical dancer before deciding to seek his future in art.

Orgacom started end 1997. It focusses on visualizing the culture of organisations (companies as well as non-profit organizations) and other groups of people (classes, municipal quarters) through contemporary art. When culture is defined as the symbolic representation of the values that a group of people cherishes, and art as a professional area, then Orgacom researches the overlap of these domains. Apart from this main theme, Orgacom has been researching and making work about the relationship between art and economy, art and organization and future plausible artworlds.

=How does Orgacom work=

Orgacom uses the same method for every project. After an initial meeting with decision makers and others involved a written explanation of the methods, time frames and estimated costs is presented. If interested the organization invites Orgacom to continue on the following steps:

In the beginning of a Orgacom project, Elias and Teike interview the employees and management of the participating organization.
 * Interviews**

After the interviews, Orgacom becomes the artists-in-residence. In this period Elias en Teike work together to formulate nine to twelve proposals for the art work. Then at their convenience employees and management are expected to offer feedback on the proposals.
 * Artists-in-residence**

A maximum of ten working days after the artists in residence period, the proposals are presented and a selection determining the three 'favorite art works' is made.
 * Selection**

Orgacom researches the price and feasibility of the three selected proposals. The findings are presented in a 'realization estimate'. The management of the organization then instructs Orgacom to realize one or more of the proposals.
 * Estimate of one or more of the art works**

Orgacom realizes one or more of the proposals. It is possible that various outside specialists may be required.
 * Realization**

The artwork that results from the interviews and the artists' time in residence, gives an impression of the company's culture (or specific aspects of that culture). An important aspect of the Orgacom project is making employees and management conscious of what values play an important role in their organization. Therefore the artists discuss with those involved the general concepts behind the design.
 * Unveiling of the art work and evaluation of the project**

=Publications=

Orgacom received attention from various national (New York Times, NRC, Volkskrant, Trouw, De Morgen, De Standaard en de Telegraaf), local newspapers (Waalpost, Rotterdams Dagblad, Noordhollands Dagblad), magazines (Vrij Nederland), radio (Radio Rijnmond, Radio Noordholland), public and professional media (Financials Only, Management en Communicatie, Interregio, Next), art (Metropolis M, Kunstbeeld, Beelden, Lucasx, Tubelight, HTV) and design magazines (Items, Form, Identity Matters, Elle Wonen, De Architect).

The client/(cultural partners) list contains Randstad Holding and Randstad Nederland (W139, Young Designers + Industry), Leidsche Rijn (Centraal Museum), FHV/BBDO (Stedelijk Museum Bureau Amsterdam), Curatorial Training Program (De Appel) ARMA BV (Arti & Amicitiae), Open Schoolgemeenschap Bijlmer (De Paviljoens), Jo Crepain Architect NV (Gallerie Micheline Swajcer), De Gelderse Roos (SKOR), Public Library Rotterdam (Kunstfeest Oude Noorden), Free University Amsterdam, Radboud University Nijmegen, Schipper en Bosch Real Estate Development and NGO’s in Albania (Tirana Biënnale) and Georgia (Geoair).

Other activities include (guest-) lectureships at art schools (Mimar Sinan Istanbul, Gerrit Rietveld Academy, AKI Art Academy, Art school Den Bosch, INHOLLAND Masters of Design management), universities (Architecture department of the University of Delft, art and science conference at Leiden University, Masters Information management of the University of Amsterdam and lectures at the University for Econo mic Studies in Amsterdam).

Orgacom held board memberships at TransArtists ([|www.transartists.nl]), STROOM ([|www.stroom.nl]) , HTV News (free artist-run-newspaper), Young Designers + Industry ([|www.ydi.nl] ), the Committee Fine Art and Design of the City Counsel of Amersfoort. Orgacom also did advisory work for diverse small art organizations in the Netherlands.