martin+kupp

Martin Kupp is Member of the Faculty and Program Director at the European School of Management and Technology (ESMT), Berlin. He graduated in Business Administration at UniversitÃ¤t zu KÃ¶ln, Germany where he also received his doctoral degree in Business Administration. Martinâ€™s area of expertise is in Strategy, Innovation, and Business Market Management. Martin directs and teaches on open enrollment executive education programs and on customized programs for clients such as ThyssenKrupp, Siemens, MAN, GEA, Bosch, DrÃ¤xlmaier, Schneider Electric, Postbank and Gothaer. Martin previously held research and teaching positions at UniverstitÃ¤t zu KÃ¶ln, UniversitÃ¤tsseminar der Wirtschaft, Erftstadt, and Duquesne University, Pittsburgh. He is currently teaching on executive education programs at the London Business School and on the MBA program at the University of Porto. Martinâ€™s current research interests focus on fostering the relationship between the arts and business, business strategy in technology markets, strategic innovation and sales strategy on B2B markets. Martin has written several articles and book chapters on competitive strategy, strategic innovation, measuring sales performance, and environmental management and case studies on companies like Bosch, Siemens, Nokia, Celtel, MLP, Zopa, Madonna, and Damien Hirst. In 2008 he won in the EFMD case writing competition